The Gucci Flora Print

Created in 1966, the Flora motif was commissioned by Rodolfo Gucci when Grace Kelly visited the Gucci boutique in Milan. After Kelly expressed interest in a scarf, Gucci felt compelled to create something truly befitting the regal Monaco princess. Recognizing that no existing design captured her elegance and grace, the Flora pattern was born.

    

Crafted by the talented artist Vittorio Accornero, the Flora scarf was a masterpiece of botanical artistry. Bursting with vibrant flowers, fruits, and delicate insects against a pristine white canvas, it quickly captured the heart of Grace Kelly and earned its place as a cherished emblem.

Beyond being a mere accessory, the Flora print quickly evolved into a symbol of Gucci's essence. It symbolized beauty, femininity, and the timeless elegance that defines the brand.

Crafted with meticulous detail, the Flora pattern boasted an impressive palette of 37 colors. Each petal, each butterfly intricately rendered, capturing the essence of nature's splendor.

While the Flora print experienced periods of ebb and flow, it never faded entirely into obscurity. In 2005, under the visionary leadership of Frida Giannini, the Flora print was revitalized. Bags, clothing, and even a men's collection adorned with the iconic motif breathed new life into this enduring symbol.

Today, the Flora print stands as a testament to Gucci's rich heritage and unwavering commitment to timeless beauty. Its freshness evokes the spirit of spring and summer, a perennial reminder of nature's boundless charm.

At Preluve, we always strives to find the most exclusive pieces for our clients. Join us on a journey through history and embrace the timeless elegance that defines Gucci's iconic motif.